A Fractional Marketing &
Growth Boutique
Anchored in growth principles & proven scaling techniques, we help grocery retail, e-commerce and SaaS businesses align strategy and marketing initiatives to achieve growth outcomes.
Specialized Expertise. Executional Support. Strategic Perspective.
Growth is no longer the domain of a single department or internal leader. Growth today is achieved through an inherently cross-functional lens, an obsession with data, and cross-functional team accountability.
Most organizations are still traditionally structured. That’s where we step in. Lucero Growth “Growth Planning as a Service” transforms planning from a slow, siloed process into a dynamic, collaborative system that drives measurable revenue growth. Check out our Services below.
Things We Do, To Solve Growth & Scaling Pain Points
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We facilitate cross-functional development and alignment of organizational business goals (OKRS and KPIs), deliver proven operating system methodologies to drive repeatability in your enterprise, and build proprietary scorecards and tools to track and measure results. An easy monthly fee provides weekly, quarterly and annual planning facilitation, scorecard development and ongoing consultative support with tools and processes to achieve goals.
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We help organizations innovate their go-to-market strategy by re-articulating, then aligning positioning and campaigns to the voice of the customer. Our innovation methodology starts with understanding your entire product portfolio and identifying under leveraged whitespace for upsell.
For grocery retailers, we provide turnkey integrated campaign plans, calendars and execution playbooks.
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We fulfill project-based or interim fractional assignments. We excel at rapidly assessing growth and/or operating execution challenges, delivering actionable plans to improve results. Every fractional assignment arrangement is customized to the client needs, parameters and duration.